What is SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, Threats. A SWOT analysis is a strategic planning tool that helps companies identify their strengths, weaknesses, opportunities, and threats. It’s a way to evaluate where they are now and what they need to do to move forward.   The SWOT analysis is a simple framework that can be applied to any situation. You’ll find that many successful people use it throughout their lives. Here’s how to conduct a SWOT analysis:…