What is SWOT Analysis?

  1. What is SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. A SWOT analysis is a strategic planning tool that helps companies identify their strengths, weaknesses, opportunities, and threats. It’s a way to evaluate where they are now and what they need to do to move forward.

The SWOT analysis is a simple framework that can be applied to any situation. You’ll find that many successful people use it throughout their lives.

SWOT Analysis

  1. Here’s how to conduct a SWOT analysis:

  1. Define your objective. What do you want to achieve?
  1. Identify your strengths. What are you good at?
  1. List your weaknesses. What could you improve?
  1. Look at your opportunities. What might make things easier for you?
  1. Consider your threats. What might hurt you?
  1. Evaluate your options. How should you proceed?
  1. Make a plan. Now that you have identified your objectives, strengths, weaknesses, opportunities and threats, you’re ready to take action.
  1. Take action. Execute your plan!
  1. Review and refine. Keep track of your progress.
  1. Celebrate. When you’ve completed your SWOT analysis, celebrate your success.
  1. Repeat. Once you’ve learned something new, repeat the steps above.
  1. What are the advantages of SWOT Analysis?

SWOT analysis is a strategic planning tool that helps companies identify their strengths, weaknesses, opportunities, and threats. It is a method of analyzing a company’s internal and external environment. SWOT stands for Strengths, Weaknesses, Opportunities, Threats.

Strengths – what makes your business unique? What sets you apart from competitors?

Weaknesses – what could hinder your success? Are there any factors outside your control?

Opportunities – what do you have going for you right now? What changes can you make to take advantage of these things?

Threats – what are the biggest risks facing your business? How can you mitigate them?

  1. Why do we need to do SWOT Analysis?

SWOT analysis is a strategic planning tool that helps companies identify strengths, weaknesses, opportunities, and threats. It’s a simple way to evaluate your business situation and make decisions based on facts rather than emotions. Here are some reasons why you should use SWOT analysis to help guide your business strategy:

– Identify your company’s strengths and weaknesses

– Determine how well your business is positioned to compete

– Assess potential risks and opportunities

– Make effective decisions about where to focus your time and money

– Create a plan for future success

  1. How does SWOT analysis work?

A SWOT analysis involves identifying the following four factors:

Strengths – Your company’s strengths are what makes it unique and differentiates it from its competitors. These are the things that set your company apart and give it an advantage over others.

Weaknesses – Your company’s weaknesses are those aspects of your business that may prevent you from achieving success. These are the things you need to improve if you want to achieve greater levels of profitability.

Opportunities – Your company’s opportunities are the circumstances, events, and relationships that are likely to lead to future growth and prosperity. These are the things out of your control that can influence the direction of your business.

Threats – Your company’s threats are the circumstances, events and relationships that are likely cause harm to your business. These are the things outside of your control that could negatively affect your business.

  1. SWOT Analysis Example

SWOT analysis is a strategic planning tool that helps companies identify their strengths, weaknesses, opportunities, and threats. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.


  • We have a strong team of people who work together well.
  • Our marketing department is very good at what they do.
  • We have a great product.


  • We don’t have enough money to expand our business.
  • Our competitors are bigger than us.


  • We could sell our products online.
  • We could open a store.


  • We could lose our customers if we don’t keep them happy.
  • We could get sued if we don’t take care of our employees.
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You can download the SWOTAnalysis template from the below link.


What is SWOT analysis and examples?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

What is a SWOT analysis simple?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.

What is SWOT analysis importance?

A SWOT analysis helps organizations get visibility on their current status, letting them understand and measure overall business performance. It lets a business analyze its strength, which in turn can help them better penetrate the market to meet business targets.

How do you write a SWOT analysis?

  1. Determine the objective. Decide on a key project or strategy to analyze and place it at the top of the page.
  2. Create a grid. Draw a large square and then divide it into four smaller squares.
  3. Label each box. …
  4. Add strengths and weaknesses. …
  5. Draw conclusions.

What is the most important part of the SWOT analysis?

Evaluate Strengths and Weaknesses

The first is the analysis of strengths and weaknesses. This part is the opportunity to look internally at what the organization is doing well and identify the areas of needed improvement. You can direct this to a specific initiative, process or the organization as a whole.

What are the 4 parts of SWOT?

The four elements of the SWOT analysis are Strengths, Weaknesses, Opportunities and Threats.

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Author: Pallavi

Business Analyst , Functional Consultant, Provide Training on Business Analysis and SDLC Methodologies.

8 thoughts on “What is SWOT Analysis?”

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